Diamond Knowledge
The 4Cs
Every diamond is unique and has certain distinguishing characteristics. The 4Cs – Cut, Colour, Clarity, Carat Weight are the globally accepted standards for assessing the quality of a diamond and its sparkle.
When a diamond is certified, a record of a diamond’s grades in the 4Cs is produced, allowing prospective buyers to make an informed decision. Together, these criteria also determine the value, and often, the price of the diamond.

Excellent Cut
An excellent cut diamond is a diamond that is cut to excellent proportions and angles that reflect back the maximum possible amount of light which enters it. It is among the rarest cuts, and is the benchmark for grading all other diamonds.
Diamond Fluorescence
Fluorescence refers to a diamond’s tendency to emit a soft colored glow when subjected to ultraviolet light. Strong fluorescence is one of the factors that may impact the price of a diamond.
Certifications
Our diamonds at Love & Co. are certified by the De Beer Group’s Institute of Diamonds, bringing in professional experience and heritage of more than 120 years of experience in the industry.
Engagement Rings
Explore Love & Co.’s curated range of diamond rings – brighter and more beautiful than others.

Engagement Rings
Explore Love & Co.’s curated range of diamond rings – brighter and more beautiful than others.

LVC Precieux Collection
Larger, fancier, and comes in a collection of colours. Discover the new generation of diamond engagement rings made only possible with science.

Made For You, By You
Our bespoke service allows you to build your ring from scratch. A visual and hands-on experience like no other.