999 Pure Gold Edits - Gold & Bold

Celebrate Strong Women - A Gift For Yourself

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Available for in-store collection
Complimentary exchange available in 7 days

LVC 9IN - 999 Pure Gold Collection

Yellow Gold Jewellery Care

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Say Love™ Story: Express Your Love Without Words

Create Your Engagement Ring From Scratch

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LVC Petit Precieux: Lab Diamond Collection

LVC Promise: A Symbol of Resolute Bond

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New Arrivals - Flowers & Flutters

999 Pure Gold - Modern & Trending Gifts

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About Lab Grown Diamonds

A lab grown diamond is created within a laboratory using cutting-edge technology that replicates the natural diamond growing process. The result is a real diamond that is chemically, physically, and optically identical to those naturally grown beneath the earth’s surface. Just like any natural diamond, lab diamonds also come in different size, colour and clarity.
LEARN MORE ABOUT WHAT LAB GROWN DIAMONDS ARE

How Are Lab Diamonds Created

Our LVC diamonds are created from tiny carbon seeds from pre-existing diamonds, using conditions that mimic the natural process that creates earth grown diamonds. The diamond rough then goes through the exact same process of cut, polishing and certification.

Explore how our lab diamonds are created using Chemical Vapor Deposition (CVD) method, which produces the top 2% of the world’s diamonds.
LEARN MORE ABOUT THE PROCESS OF GROWING LAB DIAMONDS

Ethical And Kinder To Earth

Made possible by human ingenuity, lab grown diamonds are conflict-free and environmentally kinder to our planet. As with the mining of any natural resource, diamond mining has a significant impact on the environment. Lab grown diamonds are significantly less detrimental to the environment.
LEARN MORE ABOUT THE ADVANTAGES OF LAB GROWN DIAMONDS
NO MINING
No mining, no emissions. Lab diamonds are always more sustainable.
CONFLICT-FREE
Guaranteed conflict-free & ethical. 100% real diamonds are grown in the labs.
BETTER QUALITY
With close to zero hints of impurities, CVD process produces a better quality diamond (Type IIA).
VALUE
Lab diamonds offer excellent value. They cost 40% less compared to earth mined diamonds.

Lab Grown Diamonds vs Natural Diamonds

In your journey toward that perfect sparkle, two paths emerge: natural and lab grown diamonds. While the allure of natural diamonds has stood the test of time, lab grown diamonds provide compelling advantages. Cost often comes to mind, but it's not just about getting the cheapest deal. Buying lab grown diamonds gives you the freedom to choose a larger carat or a higher grade at similar price points, without compromising on quality. But beyond 1ct dazzlers and balance sheets, lab grown diamonds stand as a testament to human inventiveness, offering you ethically sourced and environmentally responsible options.
LEARN MORE ABOUT THE DIFFERENCES BETWEEN LAB GROWN AND NATURAL DIAMONDS

DIAMONDS

YOUR DIAMONDS,
YOUR CHOICE

LAB LAB GROWN DIAMONDS

MINED MINED DIAMONDS

ORIGIN

Grown in a lab environment

Formed in the earth's crust

Structure

Same chemical composition, physical structure and optical properties as mined diamonds

Same chemical composition, physical structure and optical properties as lab diamonds

Value

Cost 40% lesser compared to mined counterparts

Costlier due to limited natural resources and middleman markups

Sustainable

No mining, no emissions to the environment

Incur higher water usage, mineral waste and carboon footprint compared to lab diamonds

Ethical

Guaranteed conflict free and ethical

Responsibly sourced by Love & Co.

SHOP LAB DIAMOND RINGS
ROUND
OVAL
PRINCESS
PEAR
EMERALD

Explore Diamond Shapes

ROUND
OVAL
PRINCESS
PEAR
EMERALD

Explore Diamond Shapes

ROUND
The safest, most classic option. This timeless shape delivers maximum brilliance with its clean and symmetrical style. Although carrying a higher cost per carat over the other shapes, experts have stated that the round cut offers wearers the most fire and brilliance.
#link-shop-collection-knowcsd0b8a781-3f8d-411c-b1ad-5428c2e11e8e.link-icon svg * { stroke: #6C6C6C !important; } #link-shop-collection-knowcsd0b8a781-3f8d-411c-b1ad-5428c2e11e8e.link-icon:hover svg * { stroke: !important; } #link-shop-collection-knowcsd0b8a781-3f8d-411c-b1ad-5428c2e11e8e.link-icon:hover { color: ; transition: color .3s ease; }Shop Round Cut
OVAL
The oval cut diamond ring accentuates slender fingers with an elongated illusion while retaining the simplicity and elegance of a round cut diamond. Besides offering a retro take on the timeless round diamond, an oval diamond provides visual interest with its vintage look.
#link-shop-collection-knowcsc5eb84fa-bec3-492c-9a39-8f382b0f627b.link-icon svg * { stroke: #6C6C6C !important; } #link-shop-collection-knowcsc5eb84fa-bec3-492c-9a39-8f382b0f627b.link-icon:hover svg * { stroke: !important; } #link-shop-collection-knowcsc5eb84fa-bec3-492c-9a39-8f382b0f627b.link-icon:hover { color: ; transition: color .3s ease; }Shop Oval Cut
PRINCESS
This diamond shape is the second most popular diamond shape after a round cut diamond. Its square shape is a more trendy and lively counterpart to the round diamond, and the pointed edges help maximise the brilliance of the diamond.
#link-shop-collection-knowcs121e1dd1-48a8-46b0-abcd-33eb8434e102.link-icon svg * { stroke: #6C6C6C !important; } #link-shop-collection-knowcs121e1dd1-48a8-46b0-abcd-33eb8434e102.link-icon:hover svg * { stroke: !important; } #link-shop-collection-knowcs121e1dd1-48a8-46b0-abcd-33eb8434e102.link-icon:hover { color: ; transition: color .3s ease; }Shop Princess Cut
PEAR
The tapered end of a pear cut diamond is a fun and graceful twist on the classic round diamond. With uniquely unbalanced portions, this cut offers a chic look, whether she’s in a gorgeous evening gown or a lovely Sunday dress.
#link-shop-collection-knowcs33ee91f5-d73c-401b-a576-041f23e557f1.link-icon svg * { stroke: #6C6C6C !important; } #link-shop-collection-knowcs33ee91f5-d73c-401b-a576-041f23e557f1.link-icon:hover svg * { stroke: !important; } #link-shop-collection-knowcs33ee91f5-d73c-401b-a576-041f23e557f1.link-icon:hover { color: ; transition: color .3s ease; }Shop Pear Cut
EMERALD
As a bold choice, the emerald cut has rectangular facets that create a step-cut pavilion – resulting in a highly clear appearance. The elongated style of this shape highlights the shine and sophistication of the diamond. Its lean lines often emphasise the clarity of the diamond.
#link-shop-collection-knowcsa8a02229-8478-42c7-bcf5-85ae2b017625.link-icon svg * { stroke: #6C6C6C !important; } #link-shop-collection-knowcsa8a02229-8478-42c7-bcf5-85ae2b017625.link-icon:hover svg * { stroke: !important; } #link-shop-collection-knowcsa8a02229-8478-42c7-bcf5-85ae2b017625.link-icon:hover { color: ; transition: color .3s ease; }Shop Emerald Cut

Explore Diamond Shapes

ROUND
OVAL
PRINCESS
PEAR
EMERALD

Explore Diamond Shapes

ROUND
The safest, most classic option. This timeless shape delivers maximum brilliance with its clean and symmetrical style. Although carrying a higher cost per carat over the other shapes, experts have stated that the round cut offers wearers the most fire and brilliance.
#link-shop-collection-knowcsd0b8a781-3f8d-411c-b1ad-5428c2e11e8e.link-icon svg * { stroke: #6C6C6C !important; } #link-shop-collection-knowcsd0b8a781-3f8d-411c-b1ad-5428c2e11e8e.link-icon:hover svg * { stroke: !important; } #link-shop-collection-knowcsd0b8a781-3f8d-411c-b1ad-5428c2e11e8e.link-icon:hover { color: ; transition: color .3s ease; }Shop Round Cut
OVAL
The oval cut diamond ring accentuates slender fingers with an elongated illusion while retaining the simplicity and elegance of a round cut diamond. Besides offering a retro take on the timeless round diamond, an oval diamond provides visual interest with its vintage look.
#link-shop-collection-knowcsc5eb84fa-bec3-492c-9a39-8f382b0f627b.link-icon svg * { stroke: #6C6C6C !important; } #link-shop-collection-knowcsc5eb84fa-bec3-492c-9a39-8f382b0f627b.link-icon:hover svg * { stroke: !important; } #link-shop-collection-knowcsc5eb84fa-bec3-492c-9a39-8f382b0f627b.link-icon:hover { color: ; transition: color .3s ease; }Shop Oval Cut
PRINCESS
This diamond shape is the second most popular diamond shape after a round cut diamond. Its square shape is a more trendy and lively counterpart to the round diamond, and the pointed edges help maximise the brilliance of the diamond.
#link-shop-collection-knowcs121e1dd1-48a8-46b0-abcd-33eb8434e102.link-icon svg * { stroke: #6C6C6C !important; } #link-shop-collection-knowcs121e1dd1-48a8-46b0-abcd-33eb8434e102.link-icon:hover svg * { stroke: !important; } #link-shop-collection-knowcs121e1dd1-48a8-46b0-abcd-33eb8434e102.link-icon:hover { color: ; transition: color .3s ease; }Shop Princess Cut
PEAR
The tapered end of a pear cut diamond is a fun and graceful twist on the classic round diamond. With uniquely unbalanced portions, this cut offers a chic look, whether she’s in a gorgeous evening gown or a lovely Sunday dress.
#link-shop-collection-knowcs33ee91f5-d73c-401b-a576-041f23e557f1.link-icon svg * { stroke: #6C6C6C !important; } #link-shop-collection-knowcs33ee91f5-d73c-401b-a576-041f23e557f1.link-icon:hover svg * { stroke: !important; } #link-shop-collection-knowcs33ee91f5-d73c-401b-a576-041f23e557f1.link-icon:hover { color: ; transition: color .3s ease; }Shop Pear Cut
EMERALD
As a bold choice, the emerald cut has rectangular facets that create a step-cut pavilion – resulting in a highly clear appearance. The elongated style of this shape highlights the shine and sophistication of the diamond. Its lean lines often emphasise the clarity of the diamond.
#link-shop-collection-knowcsa8a02229-8478-42c7-bcf5-85ae2b017625.link-icon svg * { stroke: #6C6C6C !important; } #link-shop-collection-knowcsa8a02229-8478-42c7-bcf5-85ae2b017625.link-icon:hover svg * { stroke: !important; } #link-shop-collection-knowcsa8a02229-8478-42c7-bcf5-85ae2b017625.link-icon:hover { color: ; transition: color .3s ease; }Shop Emerald Cut

Say Love™ Diamond

With an iconic heart reflection at the heart of every diamond, our Say Love™ diamond is a true representation of saying "I love you" without words. A patented modified round brilliant cut, each additional facet is meticulously crafted to reveal a dazzling heart at the pavilion and table of the diamond. Always in pursuit of perfection, our signature diamonds are crafted by masterful artisans to the highest standards.

LEARN MORE ABOUT OUR SAY LOVE™ DIAMONDS
KORTESSA & CHRIS
"Friendly, patient and knowledgeable staff. Had an enjoyable time picking a Diamond I liked!"

WR C

YVONNE & AMOS
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IN-STORE APPOINTMENT AND PURCHASE

Experience the joy of fine jewellery all around. Enjoy a 1-to-1 personalised consultation at your availability and find your dream wedding rings. (T&Cs apply)
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KNOW YOUR C’S

No two diamonds are identical. Each diamond is assessed and graded on its 4Cs – cut, colour, clarity and carat…
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Enjoy a 1-to-1 personalised consultation at your availability. Let us help you find your dream ring in our showrooms.
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FREQUENTLY ASKED QUESTIONS ABOUT CUSTOMISED DIAMOND RINGS

Are lab diamonds as good as real diamonds?
01
Yes, lab-grown diamonds are real diamonds with the same physical, chemical, and optical properties as natural diamonds. They also offer ethical and cost-effective advantages without compromising on quality.
 What are the advantages and disadvantages of lab grown diamonds?
02
The advantages of lab grown diamonds include their ethical sourcing and often-lower cost compared to natural diamonds. The disadvantages are largely perceptual and rooted in traditional preferences for earth-mined diamonds.
Why choose Love & Co.?
03
Every ring represented by Love & Co. , is thoughtfully crafted, with details to its design that symbolises a love story. Our unrivalled craftsmanship is about crafting symbols of love that can withstand the test of time. Not only do we focus on unparalleled artistry, but we also handpick the finest diamonds at accessible prices. Choosing Love & Co. is a pledge to a lifetime of celebrating your love, now and for eternity.

Book an Appointment to Experience the Love & Co. Difference →
How long does it take to have an engagement ring made?
04
Creating your perfect engagement ring takes an average of 2–3 months. This period allows us to uphold our quality standards and craft a masterpiece that aptly symbolises your lifetime commitment. Your patience ensures that you receive nothing short of exceptional artistry.
What are the diamonds available at Love & Co.?
05
At Love & Co., we take pride in presenting a diverse selection of diamonds to suit every taste and occasion. Choose from either our naturally mined diamonds or equally stunning lab-grown alternatives. Every diamond we offer undergoes a meticulous hand-picking process, meeting 50 strict quality criteria and achieving a 3 X Excellent cut rating. Each piece is also certified and graded by reputable, third-party gemological laboratories.
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