Love & Co. Officially Launches in China


Management of Love & Co. with distinguished guests

11 September, 2017

Love & Co. successfully launches in China, with a gala event held in Shenzhen to officially introduce the brand to the local market. The event was attended by over a thousand guests and industry players which include jewellery retailers, suppliers and distributors. Notably, the event was graced by key working partners of Love & Co., including Mr. Jonathan Kendall and Mr. Brian Campbell, President and Grading Standards Manager of the International Institute of Diamond Grading & Research (IIDGR), part of the De Beers Group of Companies and Mr. Michael Goren, Managing Director (Asia Pacific) of Singapore-listed Sarine Technologies (Sarine) Limited.


The unveiling ceremony which involved the pouring of red wine into the signature Rose Hallmark of the Lovemarque diamond 


Distinguished guests at the launch event


Mr. Jonathan Kendall, CEO of IIDGR 


In conjunction with the launch, Love & Co. announced that it would be the first jeweller in China to adopt Sarine’s unique Sarine Profile™ diamond display paradigm to provide a complete digital diamond report with comprehensive imaging and grading information of the diamond’s quality and beauty, for the Lovemarque diamond collection. This initiative, which was first launched in Singapore in 2016, will allow the brand to enhance its in-store and online customer diamond shopping experience to appeal to the younger generation of diamond jewellery buyers.

As De Beers’ IIDGR’s first Asian partner for polished diamond grading services, Love & Co. will also offer IIDGR grading reports for its Lovemarque diamond collection in China. Each Lovemarque diamond will be backed by a grading report with more than 120 years of De Beers Group’s diamond experience, providing customers with the highest quality assurance.

Other highlights during the launch event include the unveiling of the Lovemarque diamond collection through a bridal show with models walking down the runway showcasing the love journey.


The Love & Co. management team with working partners and distinguished guests


An enchanting runway show showcased the love journey of a couple


Models decked in Love & Co. jewellery 

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