Love & Co. partners with De Beers’ IIDGR to launch the new Lovemarque diamond


The unveiling of the Lovemarque diamond at Chijmes Singapore

9 February, 2017


Love & Co. is pleased to announce that we are the Asia’s first retailer to partner with the International Institute of Diamond Grading and Research (IIDGR); a De Beers group company, to launch the new Lovemarque Diamond.

A new standard of diamond grading which goes beyond the traditional 4Cs of Cut, Clarity, Colour and Carat to bring the fifth C – Confidence, each Lovemarque Diamond bears the inscription of the Love & Co. exclusive Rose Hallmark and IIDGR’s unique ID number. The inscriptions are completely invisible to the naked eye, made possible with IIDGR’s proprietary inscription technology.


International certification of the Lovemarque diamond, by IIDGR


Part of the world’s leading diamond company and combining 120 years of diamond industry experience with the innovative technology solutions developed in-house at De Beers, IIDGR has a rich heritage and provides accurate and consistent assessment services for naturally occurring

 diamonds in laboratories based in the United Kingdom, India and Belgium. On top of a certificate issued by IIDGR, each diamond will carry the independent approval of the Société Générale de Surveillance which ensures compliance with the most stringent international diamond grading standards.

Each Lovemarque diamond is stringently and responsibly sourced. Cut to perfection by master craftsmen with over a decade of experience, each Lovemarque diamond attains the highest cut grade – Excellent by IIDGR and achieves the highest grade – Ultimate for light performance, independently assessed by Sarine Technologies in accordance to four parameters – brilliance, sparkle, fire and light symmetry. Committed to quality and excellence, Love & Co. also conducts rigorous checks of 50 additional parameters to ensure that the stringent standards of the Lovemarque diamond are met.


The Eternal Voyage necklace, with more than 25.38 ct of diamonds


The Eternal Voyage necklace, with more than 25.38 ct of diamonds


Among the wide array of exquisite Lovemarque diamond jewellery that were showcased during the event, one of the key highlights included a 25.38 ct Lovemarque necklace – the Eternal Voyage, an opulent masterpiece of flawless and the finest craftsmanship.

Made with 459 pieces of diamonds and worth over S$2.7 million, it is inspired by the timeless beauty of a Rose, and an expression of the perfect union between two. Radiating from the centre diamond, a 10.03 ct, E colour, VS1 clarity, triple Excellent Cut Lovemarque diamond, the twirls and curves intersects gracefully to create a remarkable play on the diamonds, representing multiple phases of a romance journey till eternity. Combining exquisite design in meticulous craftsmanship, this stunning piece exudes finesse and elegance like no other.


The LVC Journey setting, set with a Lovemarque diamond certified by IIDGR


The new LVC Journey setting was also unveiled. A sophisticated setting designed with four hearts that represent stages of a love journey – the courtship, the proposal, the wedding and the celebration of anniversaries. Complemented with diamonds by the side, the Lovemarque diamond is elevated to create an extraordinary show of light.


The gala event at Chijmes was hosted by Liv Lo and Henry Golding, who enchanted the crowd with their opening dance sequence 


Models in Lovemarque diamonds presented the Journey of Love in a runway show

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